Reputation Management: Outdated and Outnumbered

The practice of managing your online reputation is problematic; quite simply, it doesn't work. A community's reputation is managed by its residents, through the stories they tell based on their perspectives and experiences. And for those considering your community, it's all about the "wisdom of the crowd". So, instead of trying to manage your reputation, let's try something new! This session breaks down the components that drive a renter's experience, what teams can do to control the online narrative, and how to build a crowd that's ready and willing to sing your praises!

• Examine What Motivates Renters to Write Online Reviews
  Then, learn how to ensure those stories are positive.
• Learn The Key Differences
  Distinguish between managing your reputation and protecting your brand.
• Takeaway 3 Action Items
  Improve your community's online presence with these 3 important takeaways.