CALP- Certified Apartment Leasing Professional

Credential Program Synopsis

In 2021, the National Apartment Leasing Professional credential is changing its name to the Certified Apartment Leasing Professional credential. We are excited to make this change from “national” to “certified”. The newly named CALP credential will continue to ensure that leasing professionals throughout the industry are fully prepared for success.

Earning CALP, your first industry credential, signals to an employer your commitment to a career in residential property management.

You'll learn about:

• Using technology to generate traffic
• Monitoring and managing your community’s reputation
• Inspecting the leasing center, tour route, model units, and vacant apartments
• Shopping the competition while building relationships with competitors
• Compiling a comprehensive community resource tool
• Effective marketing plans
• Relationship sales process and evaluating personal sales performance
• Evaluating a prospect’s commitment level and overcoming objections
• Reviewing the next steps in the sales process with prospective residents
• Applying fair housing laws and communicating rental criteria
• Qualifying prospective residents according to the rental policy
• Preparing and reviewing leases with new residents
• The move-in process
• Responding to resident issues and maintenance requests with appropriate follow-up
• Building relationships with residents and creating a sense of community
• Reporting incidents, maintaining documentation, and taking corrective action
• Maximizing revenue and operational efficiency
• Securing and processing lease renewals
• Conducting a market survey